Growing Through Stories
With over 11 years of experience in crafting high-quality content for both print and digital platforms, I am passionate about storytelling that informs, engages, and inspires.
Education
Where it all began
O/A Levels (Pre-Medical)
The City School
2006-2009
BA (Hons.) – English, Psychology, Mass Communication
University of Karachi
2009-2012
MA English Linguistics
University of Karachi
2013
B. Ed (Educational Psychology)
VU
2022
Certificates
Basics of Editing (English)
CEJ-IBA
2018
Digital Marketing & SEO
IOBM
2025
My Workfolio
A Collection of My Professional Experiences and Projects
My expertise spans a diverse range of formats, all tailored to meet the needs of various audiences.
- Wrote website content, eBooks, blog posts, and marketing materials, ensuring accuracy and clarity.
- Optimize content with relevant keywords and phrases to
- Improve visibility and organic traffic.
- Edited news stories, features, and opinion pieces, ensuring accuracy and adherence to editorial guidelines.
- Contributed to the development of new editorial initiatives and improved workflow processes.
- Developed and maintained a strong understanding of current affairs and industry trends.
- Conducted in-depth research and interviews for stories.
- Manage a team of content writers, ensuring timely delivery of high-quality content.
- Collaborate with marketing and communications teams to develop and implement integrated campaigns.
- Provide editorial guidance and support to the team, ensuring consistency in style and tone.